Ever since someone made the first graphic online, banner advertising has been in full force ever since. In this article we shall be discussing 3 important tips about getting the most out of your banner advertising.
Your website, or any site, needs to load as quickly as possible; so that means your banner ads cannot be heavy. A lot of important sites care about slow loading, such as Google – it’s in their Caffeine update, and that also goes for the common people. Make sure your advertisements are light weight and fast loading so that your visitors don’t have to suffer at your ad’s expense. It is not so much about the banner size as it is the graphics in them and other considerations related to the graphics. If you decide on using flash animation in your ads, then it’s best to optimize for a slower speed. You have some options that include testing, slow settings, and observing how other sites use animation banners. The best approach in all you do is to base your ads on your market and what they will accept, or reject. Depending on your market, it is always safe to err on the side of simplicity and clarity with your banner ads.
All of your banner advertisements much possess a strong call to action because without it, you will never get the positive response that you expect. If you want your prospects to take a certain action, then you have to convey that message to them clearly. Don’t assume that they know what you are talking about or that you don’t have to explain things. Not having a clear call to action can make the difference between success and failure. There are plenty of great banner ads that failed to get decent responses because they did not convey the prospects what to do. For instance, if you want your prospective customers to come to your site and sign up for your newsletter, then say that in your banner advertising. Be certain that you work hard and create a strong call to action for your banner advertising.
It’s a good idea to rotate new ad designs on a particular website because of over-exposure of an ad. There are variations of opinion, but once an ad has received somewhere around 250,000 plus or minus impressions, then click throughs really start to drop. You really don’t want to have just one banner on one site, so then make half a dozen or so banner ads to rotate around different websites. This will give you a fair idea on which one’s performing well and giving you the best results.
In summary, if you want to get the most out of your banner advertising campaign, then you should try to apply such simple tips to enhance your ads.