With the rise of social networks, web design standards are shifting. The way (and speed) at which people browse the web is changing as well. Indeed, social networks are changing everything.
Listed here are five good reasons why utilizing a character will strengthen your web presence, improve viewer interest, and decrease the bounce rate of your internet site:
#1. People relate to people better than things.
Research has shown that an individual’s mind will focus much more with the content presented if it is done through a character, personage, or animal. People’s minds naturally assume human being presented messages to be far more important than written content.
#2. A lot more engaging with the person’s intellect.
Do you know the human brain detests looking computer monitors? That is why people visually “scan” material rather than reading it. And they do it very fast, as well. Pics however are much more simple to view than written data and easier to view. Employ characters or personages in your composition to portray concepts and ideas, as opposed to just text.
#3. Highly effective in leading the eye.
In line with the above mentioned facts, a branding mascot can simulate an instructor, guiding the person’s focus all through the content.
#4. Development of social networks requires social imaging.
Its a undeniable fact that can no longer be ignored: Social networks have transformed the world wide web. You have to generally be more social. Content continues to be king, but your audience now have far more influence on how your content ranks than even conventional Search engine optimisation tactics. This requires that you should appeal to your audience… visually. A mascot will achieve this to an extremely considerable level.
#5. You will be remembered.
By way of the above points considered, you will have made an impression on your website’s visitors. Use a professional persona or mascot in your branding. Having a mascot adorning your information, you will have reached them on a more considerable amount than what you could have via information alone.
Social networks have without a doubt changed the rules for generating a powerful presence for your brand on the net, however the changes you ought to make will not be very major, and much more visual than anything.
Characters and personages appear to give an unfair advantage in popularity explosion of brands and companies. This continues to be especially evident with certain insurance companies, amusement and theme parks, food companies, etcetera.
Consider this as you develop your brand within the presence of your competition and social networks. You may be satisfied that you did.
Social networks have multiplied your level of competition more than ever before. Improve your strategies. Your end users and viewers will share your site with their peers and potential customers if it is interesting.